MASTER PLATFORM AGREEMENT ( For Use by All Brands and Influencers on Reach)
1. Introduction & Acceptance
Welcome to the Reach Platform (“Reach,” “we,” “us,” or “our”). This Master Platform Agreement (“Agreement”) governs your use of the Reach application and related services, which facilitate connections, gifting, and collaborations between brands and influencers (each, a “User,” “you,” or “your”). By accessing or using the Reach Platform, you acknowledge that you have read, understood, and agree to be legally bound by this Agreement.
If you do not agree to any term in this Agreement, please do not use the Reach Platform.
2. Definitions
Brand: An entity or individual seeking to provide gifts (including local goods, mailed goods, or digital coupons) or monetary compensation in exchange for social exposure.
Influencer: An individual who uses the Platform to connect with Brands and may accept gifting or compensation in exchange for posting content.
Platform: The Reach application and all related technology, services, and features provided by Reach Network, LLC.
Deal: An agreement between a Brand and an Influencer generated automatically through the Platform, specifying the scope of the collaboration and deliverables.
Redemption: The act of an Influencer claiming and fulfilling a Deal, typically resulting in delivery of goods, compensation, or both.
3. Platform Services
3.1 Overview The Reach Platform enables Brands to offer gifts or compensation to Influencers in exchange for specified social media promotion (a “Deal”). Brands may list offers for local gifts, mailed goods, or digital coupons, and may use the Platform’s auto-matching features to connect with Influencers according to criteria such as follower count or engagement.
3.2 User Accounts All Users must create and maintain a current, accurate Reach account and agree to keep login credentials secure. You are responsible for all activity under your account.
3.3 Deal Process When an Influencer claims or accepts an offer, the Platform generates a Deal that outlines required deliverables (such as posts, stories, tags, or hashtags). Upon the Brand’s confirmation, both parties are legally bound to the Deal terms as presented in the Platform.
4. Payment Terms
4.1 Brand Obligations Brands must pre-fund Deals through the Platform or agree to the compensation terms for each Deal before any agreed deliverables are due. Fees are charged per redemption. Where monetary payment is included, the Platform may collect funds from Brands, hold them securely, and disburse the applicable amount (minus any applicable fees) to the Influencer after all delivery and verification requirements are satisfied.
4.2 Influencer Payments Influencers are entitled to payment only after successful completion and verification of all deliverables. Payments are issued within the time frame specified on the Platform, typically within 30-45 days post-verification. If platform policy or the business model shifts toward direct payments, Brands may be required to pay Influencers directly; the terms of such payment will be disclosed in the Deal.
4.3 Fees & Pricing Brands are responsible for Deal fees, which may include a fixed fee per redemption and an additional percentage (such as 8%) of any monetary payment arranged through the Platform. Subscription packages or discounts may be offered at Reach’s discretion.
4.4 Refunds/Disputes Unless otherwise stated, fees are non-refundable. Disputes about deliverables or payments should be raised promptly through the Platform’s support process.
5. Privacy & Data Use
5.1 Personal Data Collection and Use Reach collects and processes information you provide during signup and Deal execution, including names, contact details, social account handles, content links, and addresses for fulfillment. All personal information is handled in accordance with applicable laws and our Privacy Policy.
5.2 Disclosure of Information User information may be shared as necessary to execute and fulfill Deals (such as providing shipping information for physical gifts), to comply with the law, or as described in the Privacy Policy. Influencer addresses will never be shared directly with Brands except as required for product delivery and will be managed securely through the Platform or authorized fulfillment channels.
5.3 User Consent By using the Platform, you consent to the collection, processing, and sharing of your personal data as described herein and in our Privacy Policy.
6. Verification and Fulfillment
6.1 Deal Verification Influencers’ posts or other deliverables must meet the Deal requirements, including correct tagging, disclosure, caption, hashtag use, and posting duration. The Platform (or a designated party) will verify completion. Influencers may be required to remedy deficiencies within five (5) business days; failure to do so may result in forfeiture of payment.
6.2 Fulfillment Services For Deals involving physical goods, Reach or its fulfillment partners may manage shipping. Brands are responsible for sending products to the Platform’s fulfillment address within the specified time after a Deal is finalized. Mailing addresses remain confidential and are never shared directly between parties unless specifically permitted.
7. Confidentiality and Intellectual Property
7.1 Confidentiality Both Brands and Influencers agree to maintain as confidential any information provided through the Platform that is marked confidential or would reasonably be considered confidential (including business strategies, contact information, and Deal specifics), except as required to execute a Deal or comply with law.
7.2 Ownership of Content Brands retain ownership of all material and information they upload or provide for Deals. Influencers retain ownership of content they create for Deals, but grant Brands a license to use, display, or share this content as specified in the Deal terms, typically with proper attribution.
8. Limitation of Liability and Disclaimers
8.1 Limitation of Liability To the maximum extent permitted by law, Reach and its affiliates, officers, employees, or agents are not liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Platform, any Deal, or the conduct of other users. Reach’s total liability to you for any claim arising from your use of the Platform will not exceed the greater of the fees paid by you to Reach in the twelve (12) months preceding the incident giving rise to liability or $100.
8.2 Disclaimers The Platform is provided “as is” and “as available.” Reach makes no express or implied warranties, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, or suitability for any particular user or use. Reach does not guarantee uninterrupted service, error-free performance, or the outcome of any Brand-Influencer collaboration.
8.3 User Responsibility Each user is solely responsible for the accuracy of information provided, content created, compliance with laws (including required disclosures and advertising standards), and any obligations entered into via a Deal. Brands and Influencers are independent parties and not employees, partners, or agents of Reach or of each other.
9. Dispute Resolution
9.1 Initial Resolution If a dispute arises between Users, or between a User and Reach, the parties agree to attempt to resolve the matter amicably and in good faith through the Platform’s support channels.
9.2 Arbitration All disputes arising out of or relating to this Agreement or the Platform, that cannot be resolved informally, will be settled by binding arbitration under the rules of the American Arbitration Association. Arbitration will be held in New York, New York. The decision of the arbitrator(s) will be final and binding, and may be entered in any court of competent jurisdiction.
9.3 No Class Actions Disputes will be resolved only on an individual basis; no class or collective actions are permitted.
10. Miscellaneous & Boilerplate
10.1 Governing Law This Agreement is governed by the laws of the State of New York, without regard to conflict of law principles.
10.2 Severability If any provision in this Agreement is found to be unenforceable, the remainder will continue in full force and effect.
10.3 Assignment You may not assign your rights or obligations under this Agreement without written consent from Reach. Reach may assign or transfer this Agreement at its sole discretion.
10.4 Entire Agreement This Agreement—including incorporated Privacy Policy, any posted terms, and any executed Deals—constitutes the complete agreement between you and Reach regarding the subject matter hereof.
10.5 Amendments Reach may update or modify the terms of this Agreement from time to time. Notice will be given by posting the update on the Platform and by other reasonable means. Continued use of the Platform after such updates constitutes acceptance of the revised terms.
10.6 Notices Notices to Reach must be sent to the contact information posted in the Platform. Notices to users will be through the Platform or at the email provided in your account.