Terms to Know

offer

A gift, which can be physical (like a product), digital (like a coupon code) or monetary, offered by a brand in exchange for social assets

offer value

Approximate retail value of the various products/services presented in an offer

requirements

What the brand expects from the influencer in exchange for an offer

Deal

Offer + Requirements + Signed Contract

Like

Influencer swipes right to express interest in a brand’s offer

match

Brand swipes right to confirm that an influencer is suitable for a particular offer 

Sealed Deal

Influencer likes brand offer and brand matches, then influencer countersigns contract

recap

Visual representation of what the Brand is expecting Influencer to include in Posts

summary

This is a shortened version of the contract that highlights the key points of what influencers are agreeing to

contract

Binding legal agreement provided by brand that outlines the offer and requirements of a deal

TIER

Influencers are divided into tiers, which reflect their follower count and engagement level.  The higher the tier, the greater the Reach of the influencer

verified post

Reach will verify posts submitted by influencers, confirm they are compliant with deal requirements, and then release monetary payment when applicable

General Questions

Can brands contact influencers outside of the platform?

Using the Reach App is only way influencers can work with the brands that they meet or discover through Reach. Neither party may contact the other directly or try to work around us outside of Reach.  To meet or discover each other means that, through the Reach App, you view their information, like or pass on an offer, match, make a deal, receive product or compensation from, or perform work on behalf of the brand.  

How do you decide which tier an influencer belongs to?

Influencers are divided into tiers using Reach’s proprietary algorithm which relies on several metrics, including following and post engagement. The higher the tier, the greater an influencer’s reach and power to create buzz for brands.

What is an up & Comer?

An Up & Comer has between 1,000 and 10,000 followers and may only view and like offers that are specifically designed for them.

WHen are influencers paid any monetary payments they are owed from a deal?

Reach will pay influencers through Stripe, within 45 days of Reach verification that influencers have posted according to the requirements of the deal.

How long does the post from a deal have to stay live on influencer's social channels?

The Deliverables must be posted on your social channels for at least 30 days, where applicable.  

How do you decide which offers to show influencers?

If an Influencer has less than 10,000 Instagram followers, they will only see offers specifically designed for Up & Comers. If they have at least 10,000 followers, they will see all of the offers in the system. Of course, not every offer is designed to target each tier, so we encourage Influencers to swipe right on offers for which they fall into the target tier.

HOW often is an influencer's tier updated?

Tier status will be updated at least once per week.

HOW can influencers be certain they are going to get paid?

Reach collects all payments due to influencers when brands publish the offer. As such, neither Reach, nor its influencers, rely on the brands for payment once the influencer submits their post and it is verified by Reach. Reach will release the payment as long as the influencer's post is compliant with the terms of the deal and therefore verified by Reach.

Making Deals

What is an offer?

This is what is being given to the Influencer to entice them to mention the brand on social media. It is a form of compensation- physical, digital, or monetary.  

Offers should be consistent with the tier of influencers being targeted.

For example, an influencer with over 1 million followers is unlikely to mention a brand on social without some monetary payment.

WHAT ARE THE DIFFERENT MEDIA TYPES THAT BRANDS CAN INCLUDE IN THEIR DEAL?

A tag of the brand is included for each post.

POST

A post refers to an Instagram post Influencers will create in which the brand’s product/service is clearly visible. 

STORY PHOTO

Influencers will include a still-photo in their Instagram Story in which the brand's product/service is clearly visible. @Brand will be clearly legible, occupying at least 10% of the screen. Photo will be displayed for the full 24 allowable hours.

STORY VIDEO

Influencers will include a video in their Instagram Story in which the product/service is clearly visible. They may or may not include audio which talks about the brand, but throughout the entire video, @Brand will be on the screen and clearly legible, occupying at least 10% of the screen. Video will be at least 5 seconds and displayed for the full 24 hours allowable.

What are the different types of offers a brand can make?

PHYSICAL GIFT

Brands might offer to give an influencer a product, service, or experience in exchange for a post.

DIGITAL GIFT

Brands might offer an Influencer a discount towards a product, service, or experience.

After an Influencer signs the contract and before they upload the post, they will see instructions for redeeming the digital gift.

The instructions might be to email someone specific at the brand to get a unique coupon code, or the coupon code itself.

MONETARY PAYMENT

Reach will release this payment to the influencer once they have uploaded the post to the Reach app and Reach has verified the post to ensure that is compliant with all deal requirements.

What are some of the deal requirements that a brand can specify?

As brands exert creative control over influencers by adding these requirements to a deal, influencers need to be compensated accordingly. With each requirement added, the influencer is paid more. The fees increase as the tiers increase.

• Specific Geotag

• Custom Caption

• Swipe up on Instagram Story

• Link in Bio

• Story Video Specifics

  • A brand may want influencers to describe or interact with a product/service in a particular way, or answer a question about the product/service, which they can specify in an offer.

• Exclusivity Requirements

  • Brands may select exclusivity as a deal requirement when creating an offer and may specify up to 5 brands which they consider to be direct competitors. Influencers will be contractually prohibited from promoting these specified brands on Instagram for 30 days after posting. 

  • Reach is not responsible for detecting incidents of breach. Breaches may be reported to support@scalereach.com.

Fine Points

If a brand matches with an influencer once, does it mean they will auto-match with influencer on future offers liked by the influencer?

No, matches are only valid for individual offers. If you match with an influencer on one offer, the influencer is not automatically matched for other offers from you, now or in the future.

can an influencer match with multiple brands at a time?

Yes and Reach encourages it! Reach encourages influencers to be mindful of any exclusivity requirements they might have agreed to in a deal that they are already engaged in. Exclusivity lasts for 30 days- so as long as they aren’t violating the terms of their contract by promoting one of the listed, competing brands within the exclusivity period, they can make deals with as many brands as they wish. 

how does exclusivity work?

Brands may select exclusivity as a deal requirement when creating an offer and may specify up to 5 brands which they consider to be direct competitors. Influencers will be contractually prohibited from promoting these specified brands on Instagram for 30 days after posting. 

Reach is not responsible for detecting incidents of breach. Breaches may be reported to support@scalereach.com.

is reach free for influencers to use?

Reach is free of charge for Influencers to use.

What if reach does not verify the post that the influencer submitted?

Reach will explain to the brand and influencer exactly why and how the post was not compliant with the terms of the deal. The influencer will have the opportunity to fix the problems and post again. If influencers follow the checklist of deal requirements that we provide them with in the “Ready to Post” section, their post will be verified without issue.

How long does it take for packages to arrive? 

Unless otherwise stated, packages are typically fulfilled within five business days. Please allow an additional 5-7 business days of transit time for the package to arrive.

How long does it take to get paid?

Posts must remain live for 30 days and story posts must remain live for the full 24 hours. As such, Reach can only verify that you have been compliant with the terms of your contract after 30 days. Assuming influencers have complied with their deal requirements, Reach will verify the post and release payment within 45 days of the post going live on Instagram. If the influencer has not complied and needs to adjust the post, the adjusted, compliant post must be live for 30 days before Reach can verify and release payment.

Can the brand use the influencer's images?

A brand is permitted to display the influencer’s images, with proper attribution on the brand’s website and social media channels only.  

If an influencer is in a photo or video, does that mean they own the copyright for it?

Whether an influencer takes a photo or has a photographer take the photo for them, they must be sure that they own the copyright to the image they are using for each Deal.  If they are working with a photographer, they must make sure that they have the correct permissions to use the image as per the terms of each Deal.

Do influencers have to explicitly provide a release for images they post in connection with a brand on reach?

No, by participating in a Deal, influencers are agreeing to allow a brand to use both their image and likeness in connection with a Deal.  The Brand is limited to only using their image and biography in that capacity.

How do taxes work?

All influencers are paid as independent contractors and are required to comply with all applicable tax laws for reporting income.  Reach cannot provide any information or advice about taxes or what constitutes taxable income. Reach will also require all Influencers to submit a W-9 before any payments will be issued.