Legal Setup | brands may use their own deal agreement with influencers

The alternative is free, which is for brands to use the Reach Deal Agreement that we tailor to your specific offer. View a sample here.

Brand-authored Deal Agreements: 

• For a small one-time fee, brands may provide Reach with a contract that they wish to use when making deals with influencers.
• In order to maintain our value-add of scalability, we integrate your contract into the Reach system so that we can dynamically generate contracts for each influencer using the brand's deal agreement.  
• Brand's legal team may approve the final contract that is generated before publishing an offer.
• Each time a brand matches with an influencer,  Reach completes a corresponding Term Sheet. The Term Sheet is  the beginning of each contract and defines all of the terms within.
• Definitions in the Term Sheet are dynamically generated based on the brand's offer and the name of the influencer matched.
• The Deal Requirement Addendum is dynamically generated based on the deal requirements that the brand included in the offer.
• After the Term Sheet and Deal Requirement Addendum are dynamically generated, the rest of the contract will be the brand's exact document and language provided to Reach.
• Reach explains to influencers that the contracts on the platform are not open for negotiation, so legal correspondences will be limited to questions with minimal back-and-forth.

More about the Legal Setup Fee:

• The one-time Legal Setup fee is $2,500.
• This includes getting the brand-authored Deal Agreement approved by Reach.
• This includes setting up the brand account to dynamically generate contracts using the brand's language with each influencer matched.
• This fee does not include the Reach Legal Account Manager, who will handle contractual correspondences between your legal team and Influencers.
• This fee is volume-dependent and will correspond to the amount of legal inquiries Reach receives about the brand's offers.
• If a brand wants to make changes to their Deal Agreement document after the initial setup, there will be an additional charge.

Requirements for Brand-authored Deal Agreements

For technological purposes, a brand's contract must meet the following specifications and be approved by the Reach legal setup team and must include:

• A Term sheet which is identical to the one Reach uses in above sample
• A Deal Requirement Addendum identical to the one Reach uses in above sample
• A Summary of the contract in plain language that will be understandable for influencers.   One or two sentences explaining each material provision of the Agreement is preferred. The Summary is made a part of the agreement, however the terms of the Deal Agreement govern.  

Brand's contract must include the following clauses:

• Engagement - The Engagement must be referred to as a Deal.  The Influencer must have 14 days to complete the Deliverables from the date of execution or the date the Influencer receives goods (if any).  

• Representations and Warranties - Reach requires brands to represent and warrant that they can enter into this agreement and that they own any intellectual property provided to the Influencer.

• Matching Protocol - Reach will provide its standard clause about how the matching protocol within the Reach App works.

• Ownership of Deliverables - In all Reach Deals, the Influencer will own the rights to the Deliverables and the Brand will have a license to display them on their website and/or social media channels.

• Deletion of Deliverables - The Influencer is able to delete the Deliverables or remove the branding after the post is live for 30 days.

• Image release -Reach will provide the language of an image and biographical release.